The following is from Resource Marketing:
In 1981 it looked as though America would not have a team attending the annual MXdN event, often referred to as “The Olympics of Motocross”. Not until American Honda team managers Roger DeCoster and Dave Arnold were approached by Motocross Action Magazine editor Dick Miller, to send American Honda’s team riders Danny LaPorte, Donnie Hansen, Chuck Sun and Johnny O’Mara. In previous attempts the US had never won the MXdN and popular opinion held that this squad “America wasn’t sending their best.” LaPorte, Hansen, Sun and O’Mara were dubbed “The B Team” but their shocking 1981 victory proved the naysayers wrong and established their version of “The Miracle on Ice.”
1981 tells the story through the eyes of the racers, managers, mechanics, competitors, spectators, fans and the media as it has never been told before. Using interviews, archival film and reenactments, 1981 is the story that motocross fans have been waiting to see on the big screen.
“Since I have been telling motocross stories on TV and in our films, this story has always risen to the top as one that needs it’s own voice,” said Huffman. “I’m looking forward to finally bringing it to fans around everywhere who love motocross and celebrate the underdogs.”
1981 is supported initially by Bel-Ray Lubricants as a sponsor brand who was a key partner in the original 1981 Team USA success in Europe and has continued to support motorized competition to this day.
“Bel-Ray has a long history in supporting important championships and this 1981 event was particularly special because of our involvement with that team and those riders,” said Bel-Ray’s Marketing Director, Karl Locascio. “It will be great to celebrate their story again.”
Director Huffman is using the 2016 Motocross of Nations event in Maggiora, Italy to begin filming as a tribute to the 30th anniversary of America’s “Dream Team” win at the same location in the 1986 Motocross des Nations. Team members Ricky Johnson, David Bailey and Johnny O’Mara will be in Maggiora for 30th anniversary ceremonies. Film production will continue through 2017 with an anticipated release theatrically in 2018.
There are opportunities for other sponsor brands to join Bel-Ray in becoming part of the 1981 film project for branding, dealer activation, social media content, etc.
About PDM
Pipeline Digital Media is a full-service, high-definition, broadcast TV, commercial and video production company based in Fullerton, CA. They produce commercial and social media projects for a wide-range of clients in retails and business-to-business segments. PDM also has produced the highly acclaimed series for Speed on the history of the sport of motocross, The Motocross Files and currently have the feature documentary PENTON: The John Penton Story in limited theatres and on home video.
About Bel-Ray
Bel-Ray Company, Inc. was founded in 1946 and serves the lubrication needs of powersports, industrial and mining customers worldwide. “Flex Your Engine” with Bel-Ray’s superior Powersports line that delivers top quality Made-in-the-USA lubricants and service products to motorcycle and recreational vehicle enthusiasts around the world. Bel-Ray products are available at powersports dealers worldwide. Visit BelRay.com for a complete dealer listing. Find the right lubricant for your equipment with Bel-Ray’s Lubricant Advisor. Like us on Facebook.com/BelRayCompany or follow us on Twitter / Instagram.
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