SCOTTS VALLEY, CA – February 23, 2018 – Bell Helmets, an industry leader since 1954 in helmet technology and innovation, today unveiled its latest moto graphics from its 2018 Season One line. Additions include collaborative designs with premium moto lifestyle brands Fasthouse and Seven MX across the Moto-9 FLEX and Moto-9 MIPS helmet lines, as well as an all-new MX-9 Adventure MIPS graphic. All of the 2018 seasonal one line helmets are equipped with Bell’s advanced, state-of-the-art protective MIPS and FLEX technologies.
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Limited-Edition Fasthouse
Bell has a long history of offering riders helmets that combine state-of-the-art performance and protection technology with innovative graphic designs that continually raise the industry standard. The new collaborative graphics are the latest in Bell’s continued partnerships with Fasthouse and Seven MX that have previously produced limited-edition designs for Bell’s innovative Moto-9 FLEX and MX-9 MIPS helmet. Overwhelmingly positive response to previous collaborations demonstrated the significant power of these partnerships and paved the way for the new releases.
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Limited-Edition Seven MX
“We understand that riders demand helmets that perform and protect at the highest level, while at the same time, look incredibly cool and command attention, and these collaborations allow us take that to another level,” said Chris Sackett, Bell Helmets Vice President. “Fasthouse and Seven MX are powerful brands that compliment Bell’s history and values. Like Bell, both brands represent the authentic moto lifestyle, and clearly that is incredibly appealing to riders.”
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All-New MX-9 Adventure
In 2014, Bell set a new industry standard with the Moto-9 FLEX helmet. Moto-9 Flex features Bell’s exclusive “progressive layering” technology, composed of three different materials each designed to protect against specific impact velocities. Combining these three materials at varying densities creates an unparalleled energy management system that protects against low, mid and high-speed impacts.
The MX-9 features MIPS, Multi-Directional Impact Protection System, a technology that was first used by Bell in its bicycle helmets before being introduced to powersports helmets last fall. MIPS, which is designed to manage energy from rotational and angular impacts, uses a slip-plane system that moves inside the helmet, mimicking the brain’s own protection system. This system allows the head to slide independent of the helmet during the most critical milliseconds of impact, thus reducing the violence to the brain which significantly reduces the risk of a serious brain injury.
The entire seasonal one line is now available at select retailers and online while supplies last. For more information on the helmets please visit www.bellhelmets.com.
About BELL
Founded by Roy Richter in the garage of a Southern California speed shop in 1954, Bell redefined the racing helmet and in doing so spawned an entire industry. The company is synonymous with protection and progression, and for over 60 years champions in auto, motorcycle and bicycle competitions all over the world have used its helmets. Purpose built, Bell has set the standard for excellence and innovation with nearly every advancement in safety on the list of helmet “firsts.” The Scotts Valley, California company was acquired by Vista Outdoor in April 2016. Bell is online at www.bellhelmets.com.
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