BMW Motorcycles of Escondido, a multi-line dealer in Southern California, renews Baja Rally support, offers VIP Adventure Package.
According to Baja Rally promoters Bajarallymoto.com, BMW Motorcycles of Escondido has renewed its support of the Baja Rally for 2015 and will once again offer an exclusive “Chasing the Baja Rally” adventure package to its VIP customers.
BMW Motorcycles of Escondido was the title sponsor of the Baja Rally 2.0 in 2014 where the dealer launched its adventure package. The program invites riders to embed into the Baja Rally with the racers and ride on selected sections of stage routes.
“It was a big honor last year for our team to partner with BMW and the dedicated team in Escondido,” Baja Rally General Director Scotty Breauxman said. “Mike Findlay and his team know the Baja scene and are no strangers to racing and logistics in Mexico. We’ve fortified our entire infrastructure by aligning with Mike and his team. It says a lot about our progress to have the BMW logo back on our event.”
BMW Motorcycles of Escondido hosts monthly rides into Baja California for its most valued customers, and the dealer has secured the license to host “follow-along” adventure tours around Baja Rally events. VIP attendees ride with BMW Motorcycles of Escondido staff and follow parts of the Baja Rally course to spectate before finishing each day to rendezvous with racers in the remote bivouac camp.
BMW Motorcycles of Escondido chief Mike Findlay said that the dealerhship has been on board for the long term with the Baja Rally.
“We see a big future in this event, and our best customers want to venture down and out with the rally and in the bivouacs,” Findlay said. “It’s kind of cool that our VIP customers can rub shoulders and share meals with top pro racers and have unrestricted access to the Baja Raly bivouacs.”
Breauxman said that BMW Motorcycles of Escondido’s involvement adds a new dynamic to the event and its future.
“The BMW logo is one of the most recognizable marks on earth, so it adds an earned credibility to our team’s efforts,” Breauxman said. “Having a bunch of adventure riders with us under the BMW tent is like icing on the cake.”
BMW Motorcycles of Escondido expects to limit its VIP Adventure package to 8-10 advanced riders this year. Interested and qualified riders should inquire with BMW Motorcycles of Escondido’s Operations Manager, Rick Johns, at 760-520-1288.
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