LOS ANGELES – June 28, 2017 – Nitro Circus, the world’s top action sports entertainment company, and Ethika, a leading underwear brand driven by personal identity, are very proud to introduce the new Ethika x Nitro Circus Collection, available online at www.ethika.com beginning June 28.
Three styles, appropriately titled I Believe I Can Fly, You Got This and Nitro Doodle Print will be available in Mens and Boys sizes in both the U.S.A. and Canada. Inspired by the record-breaking achievements of the show’s daredevil athletes, these exciting designs embody the individuality of the crew and feature the quality and comfort they expect.
“I’m so pumped that the Ethika x Nitro Circus Collection will be available for our U.S. and Canadian fans,” said action sports icon Travis Pastrana, co-founder of both Nitro Circus and Ethika. “Ethika’s design team has collaborated with our riders every step of the way and I think fans will love the results.”
Action sports fans got an advance look at the collection both at Nitro Circus’ San Diego show, a massive event held at Qualcomm Stadium earlier this month, as well as the Nitro World Games this past Saturday at Salt Lake City’s Rice-Eccles Stadium. In both cases, the reaction was electric with attendees snapping up product onsite. Now fans throughout the U.S.A. and Canada can purchase these styles at ethika.com. In addition to this online release, look for more news regarding retail availability coming soon.
This launch is the first product release since the September 2016 announcement of Ethika’s partnership with Nitro Circus. It also follows the March 2016 debut of Ethika’s signature Pastrana Vintage collection.
To learn more about #ethikalife and for more information about Ethika’s quality products, go to www.ethika.com. For news, exclusive behind-the-scenes content, tour updates and more, go to http://www.nitrocircus.com and follow Nitro Circus on Instagram and Facebook.
About Nitro Circus
Nitro Circus creates electrifying live events and unbelievable original content that at once exhilarates, captivates and inspires thrill-seeking fans worldwide. Co-founded by global superstar Travis Pastrana in 2003, the brand has since grown into a multiplatform phenomenon producing hit television shows, critically acclaimed documentaries and innovative digital offerings. That success gave rise to the Nitro Circus Live tour. Created in 2010 by action sports industry guru – now Executive Chairman and Global Head of Creative – Michael Porra, Nitro Circus Live has traveled the globe, playing to sold-out stadiums on five continents. The company introduced an innovative breakthrough in 2016 with the debut of Nitro World Games, completely rebooting action sports competition in the process. With over three million tickets sold to date, television programming that has aired in over 60 countries, more than 20 million engaged fans across its social media platforms and a burgeoning consumer products business, the brand is at the forefront of action sports and entertainment. For more information visit www.nitrocircus.com.
About Ethika
Located in San Clemente, Ethika was founded in 2001 with the mission of filling a void in the underwear category. Ethika has become a category leader with a focus on creating the perfect fit and infusing it with style across a variety of cultures including, skateboarding, motocross, bmx, snowboarding, surfing, basketball, football, music, art, and fashion. No matter what your passion, talent, or daily life includes, Ethika is the brand that is with you everywhere. More Ethika news, photos, and videos can be found on Twitter (@ethika), Instagram (@ethika), and online at www.ethika.com.
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