Yamaha is pushing harder than ever to support amateur off-road and motocross racers who choose to compete aboard its products with its new bLU cRU support program. According to Yamaha, the bLU cRU caters to YZ/WR contingency registered racers and offers exclusive benefits during their purchase and ownership experience.
The bLU cRU program supports participants in a number of ways, including a doubling of available discounted units in the program plus bonus YZ85 units. Through the program, Yamaha dealers can offer generous unit discounts to racers, who can also earn credits of up to $500 off Yamaha parts and accessories. Other benefits include a new bLU cRU Rider Debit Card ($500 bcR) that can be used anywhere—not just for Yamaha parts and accessories purchases; and a 5% Discount on GYTR parts and accessories.
In addition, Yamaha will be offering expanded trackside support at major events and providing exclusive access to them factory-supported technical information along with riding, maintenance and performance tips, and even race and rider PR. Yamaha has also expanded its YZ/WR amateur racing contingency by increasing the number of positions, the amount paid and the number of events where the awards will be available.
For more information, see your local Yamaha dealer.
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